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Asleep and Amorepacific Strengthen Research Collaboration in the Field of Sleep

2024.10.24|by Asleep

AI-based sleep tech company, Asleep, announced on the 21st that it has signed a memorandum of understanding (MOU) with Amorepacific to improve collaboration in the sleep research and development.

Asleep and Amorepacific will enhance their partnership through this agreement to boost their competitive edge in the domestic and international sleep market. They plan to participate in international exhibitions and launch new products. The companies will also jointly develop content for research and marketing use, as well as next-generation sleep solutions to expand the sleep market.

As part of this agreement, Asleep will confirm the medical and practical value of healthy functional foods and cosmetics that promote better sleep. Amorepacific aims to be at the forefront of the integration of cosmetics and healthcare in our daily lives. This will be achieved through the combination of its cosmetics and dry products with Asleep's innovative AI-based sleep diagnosis technology.

Asleep CEO Lee Dong-heon expressed his hopes, saying, "We aspire to offer Amorepacific's products customised to individuals based on personalised outcomes using AI-based sleep tracking technology." He also stated, “Synergy between Amorepacific’s products and sleep in daliy life, as well as joint research and product development with Amorepacific, can be anticipated.”

Park Young-ho, Director of R&I Center at Amorepacific, emphasized the significance of the agreement, saying, "This collaboration is meaningful because it brings together Asleep, a leader in sleep analysis research, and Amorepacific, a producer of products in the sleeping beauty category, to create mutual synergy." He added, “Amorepacific will continue to enhance research on sleeping beauty category products and do our best to develop innovative products in various fields, including health food and cosmetics, and bring them to customers around the world.”

Asleep has the technology to monitor sleep stages by analyzing breathing sounds during sleep using AI, through collaborations with domestic and international university hospitals.

According to Asleep, it boasts high accuracy compared to contact methods such as wearing a smartwatch to monitor sleep stages. Moreover, it is highly regarded for its ability to monitor sleep stages from anywhere using only a smartphone without any additional equipment.

Based on this, Asleep continues to advance its AI monitoring technology through collaborations with also collaborating with university hospitals at home and abroad, while also collaborating with global companies.

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